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Gen Z hunts scholarships on TikTok

 Gen Z hunts scholarships on TikTok

Students doing Tik Tok dance

Nick Iluzada

Since most US college applicants are not star athletes or the children of a Full House cast member, they have to find other ways to pay for higher education. According to a new survey, one of those ways is scrolling TikTok:

  • More than 1 in 5 Gen Z students (22%) search for scholarships on the social media platform at least once a week, per the private student loan lender Sallie.
  • They’re learning about scholarships on TikTok more often than from their own guidance counselors (19%) and only slightly less than from college financial aid offices (28%).

While TikTok can be a helpful resource, you may be shocked to hear that the information on the app is not always accurate. A third of Gen Z students reported seeing misleading info about how to obtain scholarships, including “free” scholarships that actually had an application fee and exaggerated award amounts.

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I am a business economist with interests in international trade worldwide through politics, money and banking. Interactive Internet VoIP and secure eMail Communications. The author of RG Richardson City Guides has over 300 guides, including restaurants and finance.